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Luis Perusquia Berrizbeitia, 35 years management experience in the Finance sector, Automotive Industry, and Construction Development.

Tuesday, July 13, 2021

E-Commerce Changing the Car Sales Game

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at July 13, 2021

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Key Pillars of the North American Ferrari Challenge Series

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Key Pillars of the North American Ferrari Challenge Series

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Ford’s President’s Award

Luis Perusquia Berrizbeitia is an entrepreneur and senior executive with experience spanning a range of industries. In addition to working ...
Business Strategy and Performance Metrics

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Luis Perusquia Berrizbeitia

About Luis Perusquia Berrizbeitia

Luis Perusquia Berrizbeitia holds significant experience leading hotel operations in Mexico and construction development projects.

Additionally, Luis Perusquia Berrizbeitia spent 17 years with the Ford Mexico as the president and CEO of its Guerrero franchise leading operations of 5 dealerships. He was responsible for the overall profitable operations management, and the development of unique business models and launching of market tailored strategies. Ford recognized him with 10 leadership awards.

A graduate of Universidad del Valle Mexico, Mr. Perusquia Berrizbeitia holds a bachelor’s degree in business administration.

Prior to joining the Ford team, he spent five years as a board of directors stakeholder with BBVA Bancomer and regularly provided input on meetings between the bank and both Santander Mexico and BANPAIS.

Recreationally, he enjoys traveling and car racing. He also has a passion for the water and is an avid fisherman.

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